TY  - BOOK
AU  - Arnold,Chris
ED  - ProQuest (Firm)
TI  - Ethical marketing and the new consumer
AV  - HF5415 .A743 2009
U1  - 658.8 22
PY  - 2009///
CY  - Chichester, U.K.
PB  - Wiley
KW  - Marketing
KW  - Moral and ethical aspects
KW  - New Age consumers
KW  - Electronic books
N1  - Includes bibliographical references and index; The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
N2  - Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=480454
ER  -