Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 7th ed. 
 - Hoboken, N.J. :  Wiley,  c2005. 
 - xii, 356 p. ;  23 cm. 
<br/><br/> Previous ed.: 2001.  Text on inside covers. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I INTRODUCTION AND OVERVIEW -- Chapter 1 Business Strategy: The Concept and Trends in Its Management --  Chapter 2 Strategic Market Management: An Overview -- Part II STRATEGIC ANALYSIS -- Chapter 3 External and Customer Analysis --  Chapter 4 Competitor Analysis -- Chapter 5 Market/Submarket Analysis -- Chapter 6 Environmental Analysis and Strategic Uncertainty --  Chapter 7 Internal Analysis; Case Challenges for Part II: The Energy Bar Industry, Competing Against Wal-Mart -- Part III ALTERNATIVE BUSINESS STRATEGIES; Chapter 8 Creating Advantage: Synergy and Vision vs. Opportunism; -- Chapter 9 Strategic Options -- Chapter 10 Strategic Options: Value, Focus & Innovation -- Chapter 11. Global Strategies --  Chapter 12 Strategic Positioning; Case Challenges for Part III: Xerox: The Early Years, Hobart --  Part IV GROWTH STRATEGIES -- Chapter 13 Growth Strategies: Penetration, Product-Market Expansion; Vertical Integration and the Big Idea -- Chapter 14 Diversification --  Chapter 15 Strategies in Declining and Hostile Markets; Case Challenges for Part IV: Dove, Intel; Part V Implementation -- Chapter 16 Organizational Issues; Case Challenge for Part V: Samsung Electronics; Appendix: Planning Forms 
<br/><br/> Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. 
<br/><br/><label>ISBN: </label>9780471659037 (pbk.) :  £27.50 0471484261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning.<br/>Business and Management.<br/>Business & Management<br/>Sales & marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A23 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8 AAK