TY - BOOK AU - Cliff,Stafford TI - 50 trade secrets of great design packaging SN - 9781564968722 (pbk.) : AV - NC1002.L3 U1 - 741.67109 CLI PY - 1999/// CY - Gloucester, Mass., Hove PB - Rockport, RotoVision [distributor] KW - Graphic arts KW - Packaging KW - Design KW - Labels KW - Art and Design KW - ukslc KW - Graphic design KW - thema KW - Product design KW - Media, entertainment, information & communication industries N2 - The author illustrates the myriad ways designers work: what triggers their imagination, what secrets and tricks of the trade they employ and to what extent computers have been used ER -