TY  - BOOK
AU  - Wheeler,Alina
TI  - Designing brand identity: a complete guide to creating, building, and maintaining strong brands 
SN  - 9780471213260 (hbk.) :
AV  - HD69.B7 W44 2003
U1  - 658.827 WHE 
PY  - 2003///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Brand name products
KW  - Marketing
KW  - Management
KW  - Trademarks
KW  - Design
KW  - Advertising
KW  - Business and Management
KW  - ukslc
KW  - Industrial / commercial art & design
KW  - thema
KW  - Sales & marketing
N1  - Includes bibliographical references (p. 224-225) and index
N2  - From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases
ER  -