TY - BOOK AU - Gillespie,Kate AU - Jeannet,Jean-Pierre AU - Hennessey,H.David TI - Global marketing: an interactive approach SN - 9780618005086 (hbk.) : U1 - 658.87 GIL PY - 2004/// CY - Boston, [Mass.] PB - Houghton Mifflin KW - Marketing KW - Export marketing KW - International trade KW - Business and Management KW - ukslc KW - International business KW - thema KW - Sales & marketing N1 - Text on lining paper; Includes bibliographical references and index ER -