TY  - BOOK
AU  - Domegan,Christine
AU  - Fleming,Declan
TI  - Marketing research in Ireland: theory and practice 
SN  - 9780717134892 (pbk.) :
U1  - 658.83 DOM 
PY  - 2003///
CY  - Dublin
PB  - Gill & Macmillan
KW  - Marketing research
KW  - Ireland
KW  - Market research
KW  - thema
N1  - Previous ed.: 1999; Includes bibliographical references and index
N2  - Completely updated, covering the theory and practice of Marketing Research in Ireland, with a more detailed secondary sources of data chapter and special focus on technological developments
ER  -