Domegan, Christine.

Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming. - 2nd ed. - Dublin : Gill & Macmillan, c2003. - vii, 557 p. ; 25 cm.

Previous ed.: 1999.

Includes bibliographical references and index.

Completely updated, covering the theory and practice of Marketing Research in Ireland, with a more detailed secondary sources of data chapter and special focus on technological developments.

9780717134892 (pbk.) : No price 071713489X (pbk.) : 37.99


Marketing research.
Marketing research--Ireland
Market research

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