Marketing research in Ireland : theory and practice /
Christine Domegan and Declan Fleming.
- 2nd ed.
- Dublin : Gill & Macmillan, c2003.
- vii, 557 p. ; 25 cm.
Previous ed.: 1999.
Includes bibliographical references and index.
Completely updated, covering the theory and practice of Marketing Research in Ireland, with a more detailed secondary sources of data chapter and special focus on technological developments.
9780717134892 (pbk.) : No price 071713489X (pbk.) : 37.99
Marketing research. Marketing research--Ireland Market research