TY  - BOOK
AU  - Porter,Michael E.
TI  - Competitive strategy: techniques for analyzing industries and competitors 
SN  - 9780743260886 (pbk.) :
AV  - HD41 .P67 2004
U1  - 658 POR 
PY  - 2004///
CY  - New York, London
PB  - Free
KW  - Strategic planning
KW  - Competition
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Business strategy
N1  - This ed. originally published: 1998; Includes bibliographical references and index; Includes bibliographical references (p. 383-387) and index; 1.The structural analysis of industries -- 2.Generic competitive strategies -- 3.A framework for competitor analysis -- 4.Market signals -- 5.Competitive moves -- 6.Strategy toward buyers and suppliers -- 7.Structural analysis within industries -- 8.Industry evolution -- 9.Competitive strategy in fragmented industries -- 10.Competitive strategy in emerging industries -- 11.The transition to industry maturity -- 12.Competitive strategy in declining industries -- 13.Competition in global industries -- 14.The strategic analysis of vertical integration -- 15.Capacity expanision -- 16.Entry into new business
N2  - In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development
ER  -