Strategic management : theory and practice /
G.A. Cole.
- 2nd ed.
- London : Thomson Learning, 2003.
- vii, 247 p. : ill. ; 25 cm.
This ed. originally published: London: Continuum, 1997. Includes index.
Includes index.
The second edition of Gerald Cole's 'Strategic Management' contains numerous new case studies, with coverage including competitive advantage, business plans, and stragegy formulation. A workbook section presents students with a set of assignments.
9781844800872 (pbk.) : No price 1844800873
Strategic planning. Srategic planning. Business planning. Business and Management. Management & management techniques Business strategy