TY  - BOOK
AU  - Irwin,Richard L.
AU  - Sutton,William Anthony
AU  - McCarthy,Larry M.
AU  - McCarthy,Larry M.
TI  - Sport promotion and sales management
SN  - 9780736003209 (hbk.) :
AV  - GV714 .I79 2002
U1  - 659.29796 IRW 
PY  - 2002///
CY  - Champaign, Ill., Leeds
PB  - Human Kinetics
KW  - Sports
KW  - Public relations
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing management
KW  - thema
KW  - Hospitality & service industries
KW  - Sports & active outdoor recreation
N1  - Includes bibliographical references and index
N2  - This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales
ER  -