Irwin, Richard L. <br/><br/>
Sport promotion and sales management / 
Richard L. Irwin, William A. Sutton, Larry M. McCarthy. 
 - Champaign, Ill. ;  Leeds :  Human Kinetics,  c2002. 
 - xiii, 456 p. :  ill., facsims., forms ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales. 
<br/><br/><label>ISBN: </label>9780736003209 (hbk.) :  £34.00 0736003207  Đ33.58 stg 
<br/><br/><label>LCCN: </label>2001039845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Public relations<br/>Sports--Marketing<br/>Business and Management.<br/>Sales & marketing management<br/>Hospitality & service industries<br/>Sports & active outdoor recreation
<br/><br/><label>LC Class. No.: </label>GV714  / .I79 2002 
<br/><br/><label>Dewey Class. No.: </label>659.29796 IRW