TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - MacInnis,Deborah J.
TI  - Consumer behavior
SN  - 9780618013265 (hbk.) :
AV  - HF5415.32 .H69 2001
U1  - 658.8342 HOY 
PY  - 2001///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Consumer behavior
KW  - Case studies
KW  - Business and Management
KW  - ukslc
KW  - Social, group or collective psychology
KW  - thema
KW  - Market research
N1  - Previous ed.: 1996; Text on lining paper; Includes bibliographical references and index; Part one. An introduction to consumer beahavior -- 1.Understanding consumer behavior -- 2.Developing and using information about consumer behavior -- Part two.The psychological core -- 3.Motivation, ability, and opportunity -- 4.Exposure, attention, and perception-- 5.Knowledge and understanding -- 6.Attitudes based on high consumer effort -- 7.Attitudes based on low consumer oeffort -- 8.Memory and retrieval -- Part three.The process of making decisions -- 9.Problem recognition and information search -- 10.Judgement and decision making based on high consumer effort -- 11.Judgement and decision making based on low consumer effort -- 12.Post-decision processes -- Part four.The consumer\'s culture -- 13.Regional, ethnic, and religious influences on consumer behavior -- 14.Social class influences on consumer behavior -- 16.Social influences -- 17.Psychographics: values, personality, and lifestyles -- Part five.Consumer behavior outcomes -- 18.Symbolic consumer behavior -- 19.Adoption of, resistance to, and diffusion of innovations -- Part Six.Consumer welfare -- 20.Consumerism and public policy issues -- 21.The dark side of consumer behaviour and marketing
ER  -