Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. MacInnis. 
 - 2nd ed. 
 - Boston, Mass. :  Houghton Mifflin,  c2001. 
 - xxi, 681 p. :  ill. (chiefly col.), facsims. (some col.), col. map ;  27 cm. 
<br/><br/> Previous ed.: 1996.  Text on lining paper. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part one. An introduction to consumer beahavior -- 1.Understanding consumer behavior -- 2.Developing and using information about consumer behavior -- Part two.The psychological core -- 3.Motivation, ability, and opportunity -- 4.Exposure, attention, and perception-- 5.Knowledge and understanding -- 6.Attitudes based on high consumer effort -- 7.Attitudes based on low consumer oeffort -- 8.Memory and retrieval -- Part three.The process of making decisions -- 9.Problem recognition and information search -- 10.Judgement and decision making based on high consumer effort -- 11.Judgement and decision making based on low consumer effort -- 12.Post-decision processes -- Part four.The consumer\'s culture -- 13.Regional, ethnic, and religious influences on consumer behavior -- 14.Social class influences on consumer behavior -- 16.Social influences -- 17.Psychographics: values, personality, and lifestyles -- Part five.Consumer behavior outcomes -- 18.Symbolic consumer behavior -- 19.Adoption of, resistance to, and diffusion of innovations -- Part Six.Consumer welfare -- 20.Consumerism and public policy issues -- 21.The dark side of consumer behaviour and marketing. 
<br/><br/><label>ISBN: </label>9780618013265 (hbk.) :  £26.95 0618013261  Đ22.91 stg 
<br/><br/><label>LCCN: </label>00133901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--Case studies<br/>Business and Management.<br/>Social, group or collective psychology<br/>Market research
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .H69 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8342 HOY