Bradley, Frank,  1942- <br/><br/>
International marketing strategy / 
Frank Bradley. 
 - 4th ed. 
 - London :  Pearson Education,  2001. 
 - 504p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: London: Prentice Hall, 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. International marketing strategy scope and framework -- Chapter 1 Scope of international marketing strategy -- Chapter 2 Analytical framework for international marketing -- Part 2. Environment of international marketing;  3. Company resources and capabilities -- 4. Analysis of international competitors -- 5 Culture in international marketing -- 6. Creating competitive advantage -- 7. Coping with political risk and uncertainty -- 8. Profiling international product markets -- 9. Vision and strategy for international markets -- Part 3 International marketing strategy; 10. the consumer products firm -- 11. The industrial products firm --12. the services firm -- Part 4. international market entry strategies; 13. Generic international market entry stategies -- 14 Exporting -- 15. Strategic alliances -- 16. Foreign direct investment -- Part 5. Stategic alignment and proformance in international marketing -- 17. Channels of international distribution -- 18. Pricing in international markets --19. International marketing negotiations -- 20. Assessing international marketing proformance 
<br/><br/> This new edition features new chapters on vision and strategy for international markets, and pricing in international markets. It also includes more real world examples of company globalisation issues. 
<br/><br/><label>ISBN: </label>9780273655718 (pbk.) :  £31.99 027365571X 
<br/><br/><label>LCCN: </label>2001036285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Business and Management.<br/>Sales & marketing management
<br/><br/><label>LC Class. No.: </label>HF1416 
<br/><br/><label>Dewey Class. No.: </label>658.848 BRA