Direct response. - Gloucester, Mass. : Rockport, c1998. - 80p. : chiefly col. ill., facsims. (chiefly col.) ; 31 cm. - Design library . - Design library. . ISBN: 9781564964809 (pbk.) : No price 1564964809 : $14.99 Subjects--Topical Terms: Graphic arts.Advertising, Direct mail.Printing.Advertising, Direct-mail--Pictorial worksCommercial art--Pictorial worksArt and Design.Graphic design Dewey Class. No.: 659.132 DIR