Hollis, Richard. <br/><br/>
Graphic design :  a concise history / 
Richard Hollis. 
 - Rev. and expanded ed. 
 - London :  Thames & Hudson,  c1994. 
 - 224p. :  ill. (some col.), facsims. ;  21cm. 
 - World of art. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>From graphic art to design 1890 to 1914; the avant-garde and the origins of Modernism 1914-1940; national tendencies until 1940; the designer and the art director; variants of Modernism in Europe; psychedelia, protest and new techniques of the late 1960s; new waves - electronic technology; 1990 and beyond. 
<br/><br/> A history of graphic design. It encompasses a vast range of media: printed posters; brochures and magazines; film, television and video; corporate identity. Reproduction techniques are fully treated, including lithography, photomontage, airbrushing, photography and computer-generated images. 
<br/><br/><label>ISBN: </label>9780500202708 (pbk) :  £6.95 0500203474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphic arts--History<br/>Commercial art--History<br/>Design History.<br/>History of art<br/>Graphic design<br/>History of engineering & technology<br/>Computer science
<br/><br/><label>Dewey Class. No.: </label>741.6 HOL