TY  - BOOK
AU  - Hill,Elizabeth
AU  - O'Sullivan,Terry
TI  - Marketing
T2  - Longman modular texts in business and economics
SN  - 9780582369375 (pbk.) :
AV  - HF5415 
U1  - 658.8 HIL 
PY  - 1999///
CY  - Harlow
PB  - Longman
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Sales & marketing
N1  - Previous ed.: 1996; Includes bibliographical references and index
N2  - This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing
ER  -