TY  - BOOK
AU  - Bateson,John E.G..
TI  - Managing services marketing: text and readings
T2  - The Dryden Press series in marketing
SN  - 0030154723
U1  - 658.8 BAT 
PY  - 1995///
CY  - Fort Worth, Texas
PB  - The Dryden Press
KW  - Service industries
KW  - Management
KW  - Marketing
ER  -