TY  - BOOK
AU  - Czinkota,Michael R..
AU  - Ronkainen,Ilkka A.
TI  - International marketing
SN  - 0030150736
U1  - 658.848 CZI 
PY  - 1993///
CY  - Fort Worth, Texas
PB  - The Dryden Press
KW  - Export marketing
KW  - United States
KW  - International marketing
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -