Rowley, J. E. <br/><br/>
Information marketing  [electronic resource] / 
Jennifer Rowley. 
 - 2nd ed. 
 - Aldershot, England ;  Burlington, VT :  Ashgate,  c2006. 
 - xvi, 228 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA621236  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information services--Marketing.<br/>Information services industry.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9999.I492  / R69 2006 
<br/><br/><label>Dewey Class. No.: </label>025.04068/8