Decoding advertisements /
ideology and meaning in advertising ; Judith Williamson.
- London : Marion Boyars, 1978.
- 180 p. ; 22 cm.
- Ideas in Progress .
Includes bibliography.
Judith Williamson explains the ways in which images and ideologies work in advertising, offering concise and lucid definitions of political, semiotic and psychoanalytical terms.
9780714526157 (pbk.) : £12.95 9?.95
Advertising--Psychological aspects Advertising. Business and Management. Communication studies