Williamson, Judith, 1954-

Decoding advertisements / ideology and meaning in advertising ; Judith Williamson. - London : Marion Boyars, 1978. - 180 p. ; 22 cm. - Ideas in Progress .

Includes bibliography.

Judith Williamson explains the ways in which images and ideologies work in advertising, offering concise and lucid definitions of political, semiotic and psychoanalytical terms.

9780714526157 (pbk.) : £12.95 9?.95


Advertising--Psychological aspects
Advertising.
Business and Management.
Communication studies

HF5821

659.1 WIL