Product development  a structured approach to consumer product development, design, and manufacture /  [electronic resource] : 
Anil Mital ... [et al.]. 
 - Amster dam ;  Boston, MA :  Butterworth-Heinemann, An imprint of Elsevier,  c2008. 
 - xviii, 425 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.<br/>New products--Marketing.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .P7484 2008 
<br/><br/><label>Dewey Class. No.: </label>658.5/75