Chisnall, Peter M.  1925- <br/><br/>
Consumer behaviour / 
Peter M. Chisnall. 
 - 3rd ed. 
 - London :  McGraw-Hill,  c1995. 
 - xi, 400 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed. published as: Marketing. 1985. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Covers the psychological, sociological and cultural factors affecting the buying decisions made by personal shoppers and also those taken in industry, business and the public sector. This new edition adds several new chapters on such issues as: women and advertising; and business ethics. 
<br/><br/><label>ISBN: </label>9780077076160 (pbk.) :  £19.95 0077076168 :  Đ19.95 
<br/><br/><label>LCCN: </label>94031098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)<br/>Marketing.<br/>Consumer behavior.<br/>Behavioural theory (Behaviourism)<br/>Market research
<br/><br/><label>Dewey Class. No.: </label>658.8342 CHI