TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Marketing research
T2  - The McGraw-Hill marketing series
SN  - 9780077074296 (pbk) :
U1  - 658.83 CHI 
PY  - 1992///
PB  - McGraw-Hill
KW  - Marketing research
KW  - Market research
KW  - thema
N1  - Includes bibliographical references and index
N2  - An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports
ER  -