TY - BOOK AU - Daffy,Chris TI - Once a customer always a customer: how to deliver customer service that creates customers for life SN - 9781860760341 (pbk) : U1 - 658.812 DAF PY - 1996/// CY - Dublin PB - Oak Tree KW - Customer services KW - Handbooks, manuals, etc KW - Customer relations KW - Business strategy KW - thema KW - Management & management techniques N1 - Includes bibliography and index N2 - Using simple language, real-life examples and humorous anecdotes, as well as dozens of graphics and check lists, the author explains how easy it can be to deliver exceptional customer service. He aims to show how to use service to differentiate your business from those of your competitors ER -