Stokes, D. R. <br/><br/>
Marketing :  a case study approach / 
 Discovering marketing 
D. R. Stokes. 
 - [2nd ed.]. 
 - London :  Letts Educational,  1997. 
 - vii, 349p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: published as Discovering marketing. 1994.  Includes index. 
<br/><br/>Includes index. 
<br/><br/>Unit 1.what is marketing? -- Unit 2.planning for marketing -- Unit 3.the marketing context -- Unit 4.customers and competition -- Unit 5.customer behaviour -- Unit 6.marketing research -- Unit 7.marketing strategy -- Unit 8.products; characteristics & strategies -- Unit 9.pricing; influnences, strategies and methods -- Unit 10.promotions 1; marketing communications and selling -- Unit 11.promotions 2; advertising, sales promotions and public relations -- Unit 12.place; marketing channels -- Unit 13.the application of marketing -- Unit 14.further case studies. 
<br/><br/> Each of the Letts' business titles provide comprehensive subject coverage. Lecturer's supplements are available for most titles. 
<br/><br/><label>ISBN: </label>9781858053059 (pbk.) :  £12.95 1858053056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies<br/>Marketing.<br/>Business and Management.<br/>Sales & marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 STO 658.8