TY  - BOOK
AU  - Cole,G.A.
TI  - Strategic management
SN  - 9781858051840 (pbk.) :
U1  - 658.4012 COL 
PY  - 1996///
CY  - London
PB  - DP
KW  - Strategic planning
KW  - Srategic planning
KW  - Business planning
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
KW  - Management & management techniques
N1  - Previous ed.: 1994; Includes index; Part 1: The Knowledge base of strategic management -- Part 2 The workbook -- Part 3: Stategic management case-studies
N2  - The second edition of Gerald Cole's Strategic Management contains numerous new case studies, with coverage including competitive advantage, business plans, and stragegy formulation. A workbook section presents students with a set of assignments
ER  -