TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
TI  - Essentials of marketing: text and cases 
SN  - 9780070841819 (pbk) :
AV  - HF5415 
U1  - 658.8 LAN 
PY  - 1988///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
KW  - Sales & marketing
KW  - thema
N1  - Includes bibliography and index
ER  -