TY  - BOOK
AU  - Wright,John Sherman
AU  - Wright,John Sherman
TI  - Advertising
T2  - McGraw-Hill series in marketing
AV  - HF5821 
U1  - 659.1 WRI 
PY  - 1977///
CY  - New York, London
PB  - McGraw-Hill
KW  - Advertising
N1  - Previous ed.: / by John S. Wright, Daniel S. Warner, Willis L. Winter. 1971; Includes bibliographies and index
ER  -