Advertising.
John S. Wright ... [et al.].
- 4th ed. / [by] John S. Wright ... [et al.]
- New York ; London : McGraw-Hill, 1977.
- xiii,769p.,[8]p. of plates : ill(some col), facsims. ; 25cm.
- McGraw-Hill series in marketing .
Previous ed.: / by John S. Wright, Daniel S. Warner, Willis L. Winter. 1971.