TY  - BOOK
AU  - Murphy,Herta A.
AU  - Hildebrandt,Herbert William
TI  - Effective business communications
SN  - 9780070441576
AV  - HF5721 .M85 1991
U1  - 651.7 MUR 
PY  - 1991///
CY  - New York
PB  - McGraw-Hill
KW  - Commercial correspondence
KW  - Business report writing
KW  - Business communication
KW  - Business communication & presentation
KW  - thema
N1  - Includes bibliographical references (p. 819-830) and index; 1.Importance of effective communications in business -- 2.The process of communication and miscommunication -- 3.Business communicaiton principles -- 4.Business communication principles II -- 5.Legal aspects of business communication -- 6.The process of preparing effective business messages -- 7.Direct requests -- 8.Good-news and neutral messages -- 9.Bad-news messages -- 10.Persuasive requests -- 11.Sales letters -- 12.The written job presentation -- 13.Other job application messages -- 14.Collection messages - written and oral -- 15.Goodwill messages -- 16.Business reports: types, preparation, organization, presentation -- 17.Short reports -- 18.Formal (long) reports -- 19.Proposals -- 20.Successful oral presentations and successful listening -- 21.Sucessful informative speaking -- 22.Successful persuasive speaking -- 23.Successful business meetings -- 24.Successful interpersonal other oral communications -- 25.International and intercultural communication
ER  -