TY  - BOOK
AU  - Ford,Kevin
ED  - ProQuest (Firm)
TI  - Brands laid bare: using market research for evidence-based brand management 
AV  - HD69.B7 F67 2005
U1  - 658.8/27 22
PY  - 2005///
CY  - Chichester, West Sussex, England ; Hoboken, NJ
PB  - John Wiley & Sons
KW  - Brand name products
KW  - Management
KW  - Marketing research
KW  - Electronic books
N1  - Includes index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=228612
ER  -