Brands laid bare using market research for evidence-based brand management / [electronic resource] :
Kevin Ford.
- Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
- viii, 158 p. : ill.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products--Management. Marketing research.