Cases in marketing / 
edited by Hanne Hartvig-Larsen. 
 - London :  SAGE,  1997. 
 - 208p. 
 - European management series .
 - European management series .
 - European management series. .
<br/><br/>Includes bibliographical references. 
<br/><br/> These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780761955696 (hbk.) :  �40.00 9780761955702 (pbk.) :  �15.95 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Europe<br/>Marketing--Europe--Case studies<br/>Marketing--Case studies<br/>Industry.<br/>Sales & marketing<br/>International business
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.12.E85  / C37 1997 
<br/><br/><label>Dewey Class. No.: </label>380.1