Wearne, Neil. <br/><br/>
Hospitality marketing / 
Neil Wearne. 
 - 2nd ed. /  revised by Alison J. Morrison. 
 - Oxford :  Butterworth-Heinemann,  1996. 
 - xvi, 321p. :  ill., facsims. ;  25 cm. 
<br/><br/> Previous ed.: 1994.  Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The marketing function; the marketing environment; the marketing mix; market analysis; segmentation by purchase motivations; the customer mix; target marketing; the product mix; the service concept; service strategies; marketing management; the planning discipline; the marketing audit; the marketing information system; market and marketing research; sustainable competitve advantage; positioning; local hotel strategies; positioning strategies; strategic solutions; growth strategies; pricing strategies; promotion strategies; in-reach sales tactics; out-reach sales tactics; advertizing strategies; advertizing: creative strategies; advertizing: media and budgets; sales promotion, publicity strategies; direct marketing strategies; forecasting market demand; product strategies. 
<br/><br/> This textbook is aimed at students of hospitality and at those in the industry who would like some more formal training. Areas covered include the marketing function, customer mix, local hotel strategies, advertising, pricing, and market research. 
<br/><br/><label>ISBN: </label>9780750626880 (pbk.) :  £16.99 0750626887 
<br/><br/><label>LCCN: </label>96143165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Travel and Tourism.<br/>Hospitality & service industries<br/>Sales & marketing<br/>Travel guides: hotel & holiday accommodation guides
<br/><br/><label>Subjects--Index Terms: </label>Hotels  Marketing 
<br/><br/><label>Dewey Class. No.: </label>647.940688 WEA