TY  - BOOK
AU  - McDonald,Malcolm
ED  - Chartered Institute of Marketing.
ED  - CAM Foundation.
TI  - Marketing plans: how to prepare them, how to use them 
T2  - The marketing series. Professional development
SN  - 9780750622134 (pbk.) :
U1  - 658.802 MCD 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Planning
KW  - Management
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
N1  - Previous ed.: 1989; Includes index; Published on behalf of the Chartered Institute of Marketing and the CAM Foundation
ER  -