McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm H. B. McDonald. 
 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  1995. 
 - xiii, 485p. :  ill., forms ;  25 cm. 
 - The marketing series.  Professional development .
 - The marketing series. Professional development .
 - Marketing series (London, England).  Professional development .
<br/><br/> Previous ed.: 1989.  Includes index.  Published on behalf of the Chartered Institute of Marketing and the CAM Foundation. 
<br/><br/><label>ISBN: </label>9780750622134 (pbk.) :  £18.95 075062213X 
<br/><br/><label>LCCN: </label>95168950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Marketing--Management<br/>Marketing.<br/>Marketing--Planning<br/>Business and Management.<br/>Sales & marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802 MCD