Strategic management : a PC-based approach /
Patrick B. McNamee.
- Oxford : Butterworth-Heinemann, 1992.
- xiv,256p.
Unable to replace out of print 29.1.96. System requirements for computer program disk: IBM PC or compatible; DOS; at least 640K RAM; hard disk with approx. 4 MB free; high density disk drive; color monitor recommended. "Instructions for using the computer diskette": folder ([4] p.) inserted.
Includes bibliographical references and index.
The concept of strategic management is now widely recognized and this book aims to make its use more widespread. It presents core concepts in strategic management, explaining the language of strategy. The book includes a free disk and aims to provide the computing skills to develop planning models.
9780750605052 (pbk) : £19.95 0750605057 : Đ19.95
92007296
Strategic planning. Strategic planning--Data processing Business strategy Management & management techniques Personal computers Computer science