Grounded theory : a practical guide for management, business and market researchers /
Christina Goulding.
- London : SAGE, 2002.
- 208p.
Includes bibliographical references (p. [171]-181) and index.
Grounded Theory represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Social sciences--Methodology Grounded theory. Society. Research methods: general Research & development management Organizational theory & behaviour Business studies: general Business & Management