TY  - BOOK
AU  - Domegan,Christine
AU  - Fleming,Declan
TI  - Marketing research in Ireland: theory and practice 
SN  - 9780717126675 :
U1  - 658.83 DOM 
PY  - 1999///
CY  - Dublin
PB  - Gill & Macmillan
KW  - Marketing research
KW  - Ireland
KW  - Market research
KW  - thema
N1  - Previous ed.: 1993; Includes index; Includes bibliographical references (p. [449]-462) and indexes; Part1. Introduction to marketing research; Chapter 1. Marketing research introduced -- Chapter 2. The marketing research process -- Chapter 3. Problem definition and research design -- Part 2. Data collection: Chapter 4. Secondary sources of data -- Chapter 5. Focus groups, In-depth interviews and projective techniques -- Chapter 6. Surveys, observation and panels -- Chapter 11. Sample size determination -- Part 3. Data collection and acquisition -- Chapter 8. Questionaire -- Part 4. Data analysis and presentation -- Chapter 12. Data preparation and processing -- Chapter 13. Fundmental data analysis -- Chapter 14. multivariate data analysis -- Chapter 15. Communication of research findings, report writing and presentation
N2  - A comprehensive text covering the theory and practice of marketing research in Ireland. It covers all the latest trends in marketing research including electronic sources of data, the Internet, simulated test marketing and software applications
ER  -