TY  - BOOK
AU  - Swann,Alan
TI  - Design and marketing
T2  - Graphic designers library
SN  - 9780714826479 :
U1  - 741.6 SWA 
PY  - 1990///
CY  - Oxford
PB  - Phaidon
KW  - Commercial art
KW  - Graphic arts
KW  - Marketing
KW  - Advertising layout and typography
KW  - Industrial / commercial art & design
KW  - thema
KW  - Advertising
KW  - Graphic design
N1  - Includes index
N2  - This manual explains how the overall character and style of the design concept determines its success - or failure - in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used
ER  -