TY  - BOOK
AU  - Buttle,Francis
TI  - Hotel and food service marketing: a managerial approach 
T2  - Holt hotel & catering
SN  - 9780039106829 (pbk) :
AV  - TX911.3.M3 
U1  - 647.94068 BUT 
PY  - 1986///
CY  - London
PB  - Holt, Rinehart & Winston
KW  - Hotel management
KW  - Marketing
KW  - Marketing by hotel industries
N1  - Includes index; Part 1.Fundamentals of marketing -- 2.First principles -- 3.Marketing research -- 4.Consumer behaviour -- 5.Identifying target markets -- Part II.Planning marketing strategy -- 6.Company and marketing planning -- 7.Creating  marketing strategy -- Part III.The marketing mix -- 8.The product -- 9.Marketing new products -- 10.Marketing mature products -- Section 2.Price -- 11.Principles of pricing -- 12.Mechanics of pricing -- Section 3.Distribution -- 13.Principles of distribution and channel management -- 14.Physical distribution -- Section 4.Promotion -- 15.Principles of promotion -- 16.Advertising theory -- 17.Advertising management -- 18.Selling and sales management -- 19.Sales promotion, direct mail and sponsorship management -- 20.Merchandising -- 21.Public relations
ER  -