TY  - BOOK
AU  - Bateson,John E.G.
TI  - Managing services marketing: text and readings 
T2  - The Dryden Press series in marketing
SN  - 9780030986666
AV  - HD9980.5 .B38 1995
U1  - 658.8 BAT 
PY  - 1995///
CY  - Fort Worth
PB  - Dryden Press
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Commerce
KW  - Industry
KW  - Organization and Administration
KW  - Marketing of Health Services
KW  - Sales & marketing management
KW  - thema
N1  - Includes bibliographical references and index
ER  -