TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Baloglu,Seyhmus
AU  - Morosan,Cristian
TI  - Marketing for hospitality and tourism
SN  - 9781292363516
U1  - 647.940688 KOT 23
PY  - 2022///]
CY  - Harlow
PB  - Pearson Education Limited
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
KW  - Travel and Tourism
KW  - eflch
KW  - fast
N1  - With bibliographical references, glossary and index; Defining hospitality and tourism marketing and the marketing process -- Understanding the marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and tourism marketing
ER  -