Kotler, Philip, <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan. 
 - Eighth editon, global edition. 
 - 686 pages :  colour illustrations  ;  28 cm. 
<br/><br/>With bibliographical references, glossary and index. 
<br/><br/>Defining hospitality and tourism marketing and the marketing process -- Understanding the marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and tourism marketing. 
<br/><br/><label>ISBN: </label>9781292363516 1292363517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.<br/>Travel and Tourism.<br/>Hospitality industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688 KOT