Saunders, Mark N. K. <br/><br/>
Research methods for business students/ 
Mark N. K. Saudners, Philip Lewis, Adrian Thornhill. 
 - 8th ed. Eighth edition. 
 - Harlow, England :  Pearson,  2019. 
 - xxxiii, 833 pages,  colour illustrations,  28 cm 
<br/><br/> Previous edition issued in print: 2016.  Login with your DkIT username and password to access this title.  Access to 1 copy of this title available. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 1.Business and management research, reflective diaries and the purpose of this book.  2.Choosing a research topic, and developing your research propsal.  3.Critically reviewing the literature.  4.Understanding research philosophy and approaches to theory development.  5.Formulating the research design.  6.Negotiating access and research ethics.  7.Selecting samples.  8.Utilising secondary data.  9.Collecting data through observation.  10.Collecting primary data using research interviews and research diaries.  11.Collecting primary data using questionnaires.  12.Analysing data quantitatively.  13.Analysing data qualitatively.  14.Writing and presenting your project report. 
<br/><br/><label>ISBN: </label>9781292208794 9781292208794 (ePub ebook)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business-Research.<br/>Business--Research.<br/>Business-Research-Data processing.<br/>Business--Research--Data processing.<br/>Business and Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.0072 SAU