TY  - BOOK
AU  - Brookes,Richard
TI  - The new marketing
SN  - 9780704506503 (pbk) :
AV  - HF5415 
U1  - 658.8 BRO 
PY  - 1989///, c1988
CY  - Aldershot
PB  - Gower
KW  - Marketing
KW  - Business & Management
KW  - thema
KW  - Marketing by business firms
N1  - Originally published: 1988; Includes index
ER  -