Delivering quality service : balancing customer perceptions and expectations /
Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry.
- New York : Free Press, 1990.
- xii, 226p. ; 24cm.
Includes bibliographical references and index.
Describes the five attributes of quality service and explains how to identify customer expectations.
9780029357019 : £25.00 0029357012 : $24.95
89023592
Customer services. Service industries--Quality control--Mathematical models Service industries. Quality control. Retail & wholesale industries Hospitality & service industries