Research from De Montfort University marketing department  [electronic resource] / 
guest editors, Pauline Mclaren and David Pickton. 
 - Bradford, England :  Emerald Group Publishing,  c2002. 
 - 73 p. 
 - Marketing intelligence & planning ;  v.20, no. 6 .
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .R47 2002