Global and transnational business strategy and management / [electronic resource] George Stonehouse ... [et al.]. - 2nd ed. - Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2004. - xvii, 474 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.


Electronic books.

HD62.4 / .G528 2004

658.4/012